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Build Your Digital Equity

Our marketing agency has built thousands of stores and we’ve helped hundreds of clients achieve their goal of of online success. This online digital marketing certification provides the framework for success in digital space of eCommerce and beyond!

*Includes Turnkey Shopify Store*










Build the skills you need to succeed in the Digital Economy from HMT University. Our marketing agency has built thousands of stores and we’ve helped hundreds of clients achieve their goal of of online success. This online digital marketing certification provides the framework for success in digital space of eCommerce and beyond!


About this course:


Digital marketing has changed the nature of modern business. The advent of the Internet has changed nearly every aspect of our lives, and having a deep understanding of the eCommerce landscape is becoming a table stakes for advancement in today's economy.

Arm yourself with the fundamental principles and practices in the digital economy by taking this course. Our semesters are broken down into what is designed to be a PH.D in the digital space. We’ve condensed over 19 years and 10,000 hours of mastery in the digital world and created the most comprehensive course in the world.

Our course will give you an understanding of how the digital economy works, and you’ll develop the critical insights necessary to succeed in e-commerce, digital and the digital world.

The Internet and related technologies exert a profound influence on how business and social institutions evolve. Companies like Facebook, Instagram, and Uber have dramatically changed how we interact, communicate, and travel. Shopify has enabled the masses to have access to technology that would have cost several hundred thousand dollars just a few years ago. In a matter of years, Amazon and Google have forever changed the way we shop and consume information. If you’re an entrepreneur, investor, manager, or student, you need a thoughtful approach to navigate and thrive in this new environment.

This course is organized around 5 broad themes, and we will use relevant theory and analysis, with practical examples, to develop our key learning points.


Themes of this course:


  1. Sourcing - Partnerships and exclusive vendor relationships are crucial in any business. Learn how to secure relationships with private vendors that your competition will never find.
  2. Building - Learn the vital steps needed to create your eCommerce store. We’ll provide you with an eCommerce store and cover every aspect in building your store in real time.
  3. Launching - We’ll go deeper down the rabbit hole and go more in-depth in the concepts and processes needed for launch.
  4. Scaling - We’ll reach the deepest levels of understanding in order to grasp what it takes to scale your business. This covers real world examples of how we scaled our stores and businesses.
  5. Acquisition - The end game - Learn to structure your business in order to maximize value during the acquisition.

Sourcing Phase


Module 1 - Sourcing Phase

Introduction - Building Digital Equity


4 Lessons
2 hours

  1. What is Digital Equity?
  2. How to your Build Digital Equity
  3. Things to Consider
  4. Understanding the eCommerce Landcape



Module 1 - Sourcing Phase

Sourcing Phase


7 Lessons
3 hours

  1. Understanding the eCommerce Landscape
  2. How to identify your niche
  3. High-Ticket pricing and profit margins
  4. Access to Luxury Vendors
  5. How to choose products from vendor lists
  6. How to Navigate through 200 U.S. based vendor list
  7. How to source more products and talk to vendors



Module 1 - Sourcing Phase

Identifying your Niche


Homework
2 hours

  1. How to identify your niche
  2. How to identify the right products
  3. High-Ticket pricing and profit margins
  4. Product Research
  5. Navigating through our U.S. based vendor list
  6. Identifying your target customer



Building Module


Module 2 - Building Phase

Business Structure


7 Lessons
4 hours

  1. Understanding business structure
  2. Naming your business
  3. Setting up your Google G Suite Email
  4. Setting up your business phone number
  5. Business formation
  6. Setting up your business bank account
  7. Merchant accounts & Credit card fees



Module 2 - Building Phase

Setting up Your Shopify Store Part 1


16 Lessons
22 Hours

  1. Basic Shopify Settings
  2. Stucturing your Shopify store properly
  3. Understanding Branding
  4. Understanding Design
  5. Picking a name for your store
  6. Purchasing a domain name
  7. Setting up your domain name
  8. Product Uploading using a csv file
  9. Connecting your merchant account
  10. Using apps to build your store
  11. Optimizing your product listings for performance
  12. Required Shopify Pages
  13. External Communication Tools & Apps - Staying connected with customers
  14. Internal Communication tools & Apps - Staying connected with your team
  15. Social Media - Which ones really matter for your business
  16. Creating your store policies



Module 2 - Building Phase

Building Your Shopify Store Part 2


9 Lessons
14 hours

  1. Installing Your Theme on Shopify
  2. Home Page Design
  3. Creating Collections
  4. Adding Products
  5. Understanding Logo Design
  6. Proper Menu Structure
  7. Designing Product Pages
  8. Building your store for conversions
  9. Important website information



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Launch Module


Module 3 - Launching Phase

Finding Suppliers


12 Lessons
16 hours

  1. High Ticket eCommerce
  2. Finding Suppliers - Where to look?
  3. Not all suppliers are created equal
  4. Finding High Ticket Vendors
  5. Luxury Dropshipping Vendors
  6. How to Properly communicate with Vendors
  7. Private Luxury Vendors



Module 3 - Launching Phase

Building Your Product Pages


12 Lessons
16 hours

  1. Building Trust with your customer
  2. Keeping things simple
  3. Building urgency
  4. Page Structure
  5. Social Proofing
  6. The science of pricing and markup



Module 3 - Launching Phase

Marketing Essentials


5 lessons
6 hours

  1. Generating Massive Content
  2. Email Marketing Automation
  3. Understanding Google Analaytics
  4. Google Keyword Finder
  5. Setting up proper Google Adwords structure
  6. Setting up proper Bing Ads structure
  7. Creating your Google Merchant Center Account
  8. Organic Traffic - SEO
  9. Basic Facebook Advertising
  10. Retargeting basics
  11. Setting up Live Chat
  12. Setting up your facebook pixel



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Module 3.1 - Launching Phase

Marketplace Accounts


20 Lessons
$995.00

  1. Your Marketplace Strategy
  2. Understanding the eCommerce Landcape
  3. Setting up inventory Managment Software
  4. Obtaining and Using UPCs
  5. Setting up your eBay account
  6. Ebay listing limits and restrictions
  7. Connecting your eBay and Shopify stores
  8. Setting up your Amazon account
  9. Connecting your Amazon and Shopify stores
  10. Amazon listing limits and restrictions
  11. Un-Gating Categories on Amazon
  12. Amazon Batch Uploads




Module 3.1 - Launching Phase

Google Adwords Explained


21 Lessons
$995.00

  1. Introduction to Adwords
  2. Understanding Google Adwords
  3. Understanding Product Listing Ad (PLA)
  4. Understanding Search Text Ads
  5. Understanding Retargeting
  6. Understanding Google Quality Score
  7. Google Analytics Deep Dive
  8. Industry Research - Account Prep
  9. Building your campaign properly
  10. Campaign Extensions
  11. Setting up conversion tracking
  12. Figuring the mathematics



Module 3.1 - Launching Phase

Google Shopping Explained


30 Lessons
$995.00

  1. Introduction to Google Shopping Feed
  2. What is a Shopping Feed?
  3. Submitting your products to Google Shopping
  4. Using Product Identifiers
  5. Troubleshooting and Staying Compliant



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Module 3.2 - Launching Phase

Google Text Ads Explained


20 Lessons
$995.00
  1. Google Text Ads Deep Dive
  2. Understanding Keyword Types
  3. Text Ad campaigns
  4. Product Campaigns
  5. Using Extensions to improve conversions



Module 3.2 - Launching Phase

Social Media Explained


21 Lessons
$995.00

  1. Intro to Social Media
  2. Understanding the Social Media Landscape
  3. Social Media & eCommerce
  4. Customer Engagement
  5. Reputation Management
  6. Understanding Retargeting
  7. Setting up Retargeting properly



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Scaling your eCommerce store


30 Lessons
$995.00

  1. Building Your Business to Scale
  2. Your website structure
  3. Building a scalable customer service system
  4. Managing Customer experience with returns



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Seo Explained


20 Lessons
$995.00
  1. Understanding Seo
  2. Keyword Research
  3. Keyword Types
  4. Keyword Intent
  5. eCommerce Website Structure
  6. Important info and pages



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Optimizing bid adjustments


21 Lessons
$995.00

  1. Optimization Your Adwords
  2. Impression share
  3. Geo Targeting
  4. Day Partioning
  5. Understanding Audience
  6. Optimizing bid adjustments
  7. Optimizing your text ads
  8. Optimizing your remarketing ads
  9. Optimizing titles and descriptions



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Optimizing your Amazon Store


30 Lessons
$995.00

  1. Velocity Reviews
  2. Account Health and Metrics
  3. Warning!
  4. The Buy Box
  5. Getting Paid and Intro to Bookkeeping
  6. Financing Your Business
  7. Use Existing Sales to Find New Winning Products
  8. How To Find Items with Low Competition
  9. Answering Customer Questions within 24 Hours + Scripts
  10. Cancellation Requests
  11. A to Z Claims
  12. A to Z Claims From the Buyer’s Perspective



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Social Media at Scale


20 Lessons
$995.00

  1. Social Media at Scale
  2. Strategic Planning - Defining your target audience
  3. Creating content at Scale
  4. Video Marketing & Instagram



Social Media Explained

Acquisition and Legal Phase:


21 Lessons
$995.00

  1. Selling your Amazon Business
  2. Selling your eCommerce Website
  3. Negotiating Pricing
  4. Access to Selling Brokers
  5. Preparing Financial Statements
  6. Tax and Formation documents